Exactly what You Need to Learn About Postcard PrintingBefore jumping on the bandwagon that claims "postcard printing could be the in history best marketing tool", it is vital that guess what happens postcard printing is about. You will find four basic facets of postcard printing that you need to know which include the postcard size, paper stock, design file formats and coatings. These aspects of postcard printing has their part to operate to make sure that you get the best quality postcards ever.
The postcard size doesn't always mean that there would be only one standard size to match all sizes of postcards. It's because various sizes requires many different postcard printing equipments in fact a little alternation in how big the postcard might have a detrimental impact on your buck. Therefore, so as not being shocked by printing prices afterwards it's best to get first printing quotes. This way you'll be guided on the amount your postcards will costs. Likewise, never hesitate to question your postcard printer on the postcard size that work best on the equipment.
There are 2 facets of paper stock you need to be familiar with. Paper stocks may either be glossy or matte. If you want to have your postcards printed in full color you will subsequently be designed to choose from a CS2 stock along with a C1S stock. CS2 stock has a gloss finish for both sides even though the C1S stock features a gloss finish on only 1 side as well as other part having a matte finished. Between those two stocks the C1S was essentially the most popularly used considering that the ink employed in postcard printing doesn't run dry for the gloss section of the paper stock in order that they ended in printing around the matte side of the stock.
But that would have been a long time ago, these day there are already inks that easily dries on glossy stocks. The glossy stocks are far cheaper than the semi-gloss stocks and exude much character on them that's why it is just a far better choice for postcards.
With regards to the design file formats, it is vital that you ask your postcard printing company the sort they may be accepting. Although, you'll find printing companies that accepts various file formats however you can still find some that makes using only limited forms of software and data format in their design creation. And just what these lenders often do is they would try and convert your postcard design file in the format that is accepted by their postcard printing equipment. However, there may be some issues that could be encountered throughout the file conversion. Among the common problems faced involves font defaults and text loss to ensure that no such error occur it is important that your postcard project undergo proofing before finally submitting your postcard design for printing. Or in addition to this, you could possibly try to save your valuable design file in a PDF format. In this way you will see very minimal conversion and manipulation that has to be accomplished in your design file.
The finishing will be as important as the first handful of stages in postcard printing. There are 2 types of postcard finishing or coating and these are UV coating and Aqueous coating. The UV coating supplies the postcard with this shiny appearance and feel. Especially applicable for color images which you may want accentuated. Its drawbacks will be in relation to its susceptibility to finger print marks and smears.
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